Pricing Expert Steven Forth of Ibbaka to Deliver OnWIN Workshop

Pricing Expert Steven Forth of Ibbaka to Deliver OnWIN Workshop

Sep 052018

Pricing Expert Steven Forth of Ibbaka to Deliver OnWIN Workshop

Effective pricing is the single most powerful lever to increase revenue, profit, and market share. Has your company optimized pricing for your most valued target segment to increase your revenue, profit, market share?

As part of Ontario Water Innovation Week, WaterTAP and Ibbaka are pleased to announce a half-day Learning Network workshop to help water innovation stakeholders (technology entrepreneurs, utilities, and investors) understand and explore good pricing practices and methods.

Date: October 22, 2018, 11:00 a.m. to 4:00 p.m.

Location: Ontario Investment and Trade Centre, 250 Yonge Street, 35th Floor, Toronto, Ontario

Early Bird Registration (until September 30): $349+HST

Registration after September 30: $399+HST

To register for this workshop, visit Eventbrite.

*Lunch and afternoon snacks are included in the program. Participants are responsible for their own travel and accommodation.

At this workshop, Ibbaka pricing experts Steven Forth (recognized as one of the world’s leading pricing experts by OpenView Venture Partners)Karen Chiang, and Rashaqa Rahman will:

  • Introduce key concepts, tools, and methodologies to enable good pricing
  • Provide a common language towards creating a pricing framework
  • Build alignment and context to enable an organizational shift of business model
  • Understand the impact and implication of pricing decisions
  • Support the ability to defend, justify and uphold pricing decisions
  • Work through important pricing issues
  • Show how to create and communicate value to execute pricing excellence.


Participant companies will have access to an hour one-on-one consultation with specialized pricing consultants to discuss strategies and tactics specific to their needs.

About Ibbaka

Ibbaka is the leading advisor on pricing strategy for B2B SaaS, Medical Technology, Multi-sided Market Platforms and the Industrial Internet of Things, combining end-user experience, value-based pricing & data analysis to answer key business questions, and recommend immediate actions to improve pricing strategy. Ibbaka works with companies to redesign pricing to demonstrate value to customers; optimize for profit, revenue, and market share; and target the best customers. Visit to learn more.

About WaterTAP’s Learning Network

WaterTAP’s Learning Network is devoted to improving the business skills of water sector entrepreneurs, senior level executives, and communications experts. Visit to learn about upcoming events.

For more information about this program, please contact Kerry Freek at